History of the Peugeot Logo

History of the Peugeot Logo

A logo is the recognizable emblem of a Company.


The Peugeot family history is directly linked to the eastern France region, Montbeliard. The Lion emblem is also on the coat of arms of Franche-Comté, the birthplace of the family. From saws to tricycles to motorcycles to automobiles, the Peugeot Lion and the products he was stamped on would soon become famous all over the world.

For a century and a half, the very strong and proud symbol of the Lion has embodied the image of quality associated with Peugeot.

1810

It was in 1810 that brothers Jean-Pierre and Jean-Frédéric Peugeot capitalized on the Industrial Revolution and purchased a cereal mill at Sous Cratet. They converted it into a steel foundry creating the company 'Peugeot Bros.' It is here that all sorts of tools and other items would be manufactured by Peugeot including, household utensils, coffee grinders, sewing machines and the frames for crinolines.

Their factory began producing sheet steels and various tools but it was handsaws which inspired the famous emblem of the company. From the 1850s the Lion emblem was stamped onto Peugeot made products to symbolize the strength and flexibility of the steel.

To identify the three levels of quality that characterized these tools, two other logos were also used - a crescent moon and a hand.

1847

In 1847 history of the Peugeot logo begins when the first Lion is designed by Justin Blazer, an engraver from Montbéliard for marking saw blades and steel products. The Lion emblem symbolizes the three qualities of the Peugeot saw blades:

• The toughness of the teeth
• The flexibility of the blade
• The speed of the cut

1850

In 1850 for the first time the Lion symbol appeared standing on the 'Peugeot Bros' arrow.

1858

It is in 1858 when the Lion brand is officially registered at the Conservatoire Impérial des Arts et Métiers. Back then it proudly walked on an arrow, and was found on a multitude of tools.

1889

This year was a historic year for Peugeot logo history, with the launch of the first vehicle bearing the Peugeot name: a tricycle, the result of cooperation between Leon Serpollet, the steam expert, and Armand Peugeot. The Lion is still shown on tools and bicycles.

1890 - 1905

The Peugeot logo was missing from the first cars manufactured between 1890 and 1905. To mark these products, Armand Peugeot, who had founded the company 'Automobiles Peugeot' made do with the words 'Automobiles Peugeot' which was stamped on the radiators.

1905 - 1915

Between 1905 and 1915, the profile of a Lion on an arrow was present on the 'Lion Peugeot' cars manufactured by the 'Peugeot Bros' company.

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Remote Control Planes for Beginners or
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